Stagecoach South West announce artist collaboration for Elmer’s Big Parade Plymouth 

Stagecoach South West announce artist collaboration for Elmer’s Big Parade Plymouth
Stagecoach South West, the Presenting Partner for Elmer’s Big Parade Plymouth, has announced a unique collaboration with author and illustrator Fiona Lumbers to create one of the special Elmer trail sculptures.

Set to be the biggest family friendly public art event in the region this summer (8 July - 16 September), the sculpture trail, which takes place across Plymouth and surrounding areas, is inspired by the much-loved children’s character of Elmer the Elephant, created by Devon born artist and author David McKee.

The colourful parade of 40 unique elephants is tipped to attract 250,000 visitors, raising vital funds for St Luke’s Hospice Plymouth who provide care and support for people with a life-limiting illness and their families across Plymouth, South West Devon and South East Cornwall.

The Stagecoach Elmer is being designed by Fiona Lumbers, a popular children’s illustrator and the author of children's book ‘Clem and Crab’, published by Anderson Press.

Fiona moved to London in 2000 to study for an MA in Painting at the Royal College of Art. A combination of her obsession with picture books and the arrival of her first son led her down the path of illustration and she hasn't looked back since.
Fiona explains why she was so eager to get involved with the Big Parade:

"I'm so excited to be involved with Elmer's Big Parade Plymouth and to be supporting the work of St. Luke’s. It's a real honour to be collaborating with Stagecoach South West on this project. My Elmer will feature the characters from my book 'Clem and Crab'. “The story explores themes of conservation and keeping our beaches clean – how lots of small actions added together can make a big difference
Fiona is in the process of creating her design at Elmer’s Big Parade “Herd HQ” in Plymouth, the former Toys R’ Us store, and on Thursday met with Stagecoach South West Commercial Director Karen Hodder to catch a glimpse of the design in its preliminary stages.

Stagecoach South West Managing Director, Bob Dennison said: “Stagecoach South West Managing Director, Bob Dennison said: “We are delighted to be Presenting Partner for Elmer’s Big Parade Plymouth and Fiona's design really appealed to us with the sustainability messages and struck a chord given the nature of our business, it's great to now see Fiona's design coming to life and can't wait to see it finished.
“We cannot wait to see the completed design and are looking forward to working with St Luke’s over the coming months to help raise awareness of Elmer’s Big Parade Plymouth, as well as the incredible work undertaken by the charity”

The project will conclude with a Grand Charity Auction on October 9th, where the colourful and unique elephant sculptures will be sold, enabling St Luke’s to continue providing its outstanding compassionate care for the 3500 plus patients and families that the charity cares for annually either at home, in hospital or at its specialist unit at Turnchapel.

For more information on Elmer’s Big Parade Plymouth, visit
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