Backing for congestion busting scheme in Ivybridge

A scheme to improve air quality and tackle traffic congestion in Ivybridge has been approved by Devon County Council’s Cabinet.

Western Road (B3213), in Ivybridge, suffers from congestion due to the width of the road being reduced by on-street parking between the A38 roundabout and Marjorie Kelly Way roundabout. This pinch-point causes traffic queues which have contributed to the road being classified as an Air Quality Management Area (AQMA).

The removal of on-street parking in Western Road is identified in South Hams District Council’s ‘Air Quality Action Plan’.

A public consultation held earlier this year found that among those who responded, the majority of people supported the need to improve traffic flow along Western Road.

The preferred scheme, which has been approved by councillors, was to relocate the on-street parking and provide 22 parking spaces on land where the former fire station building is located and also on the verge between Wayside and Western Road. Most of those who responded to the consultation also wanted the parking spaces to be included within an existing parking permit zone.

As part of the scheme, the pavement on the northern side of the road between the former fire station and Marjorie Kelly Way will also be widened, and a zebra crossing will be installed between Park Street and Clare Street.

Councillor Stuart Hughes, Devon County Council Cabinet Member for Highway Management, said: “The relocation of this on-street parking will ease congestion and improve the air quality on this main route into and out of Ivybridge. It’s also an opportunity to improve active travel in the town with widened pavements and a new zebra crossing included in the scheme proposals.”

Councillor Roger Croad, Devon County Councillor for Ivybridge, said: "This scheme will improve access to and egress from the town and it will benefit the residents on Western Road that are in the Air Quality Management Area, by reducing levels of Nitrogen Dioxide and improving traffic flow. Widening the pavements will also make it safer for pedestrians and will improve disabled access to and from the town."