innocent Big Grow campaign to help kids get healthy

Healthy drinks brand innocent announces the return of the innocent Big Grow, now in its third year. Returning this spring, the campaign offers 500,000 children the chance to grow their own cress, spinach and peas in the school classroom and – for the first time – at home.

9 out of 10 young people are not hitting their 5-a-day target, but by growing veg themselves, kids are much more likely to eat (and enjoy eating) fruit and veg and continue with healthy eating habits for the rest of their lives. And in such a fast-moving, instant gratification world, growing their own food also teaches kids the value of patience, and gives them an understanding of where their food comes from. Less time glued to technology, more time getting their hands dirty.

Following last year’s success in schools, this year’s innocent Big Grow will get kids growing at home with the introduction of over 200,000 free seed packs, available in Sainsbury’s from April with innocent kids smoothies. In addition, parents can sign up for the chance to win one of 50,000 home growing kits at - each winner will receive everything they need to take part at home with a pack of pea seeds, a compost disc and a colourful growing guide.

This year, the mission to encourage kids to become real ‘grow-it-alls’ is really taking root.

Hannah Wright, teacher at Horsenden Primary in Greenford said: “We know that not everyone is able to grow at home and we know how hard it can be to include food education into the school day. We had a vegetable patch plotted out, but due to lack of resources and funding it’s never managed to progress. Since taking part last year, we have been able to turn this around, and I now have a class that’s engaged and enthusiastic about healthy eating. I encourage every school to request a pack and get involved.”

Bara Hrdlickova, Senior Brand Manager at innocent said: “It’s so important to us that we are inspiring young people to eat healthily in every way possible. Following the huge success in schools last year, it’s great we’re now helping so many kids and parents to experience the brilliance of growing at home whether they live in rural or urban areas. We hope that the campaign will continue to grow, with our ultimate goal being to get as many children in the country involved as possible.”