Virgin Holidays and Next bring retail expansion to Plymouth

The travel company has launched its latest concession store with retailer Next where customers can enjoy a holiday booking experience with a difference

This week, Virgin Holidays will open a new v-room store in Plymouth, thanks to its partnership with retail giant Next, which will open to the public on 18 October.

Ahead of the store opening, Virgin Holidays promises that Plymouth locals will receive a holiday experience that begins at the time of booking – not just when their plane departs.

The new store includes innovative design features such as a green living wall, comfortable seating - perfect for relaxing - a champagne bar, allowing customers to sip a glass of fizz as they peruse their holiday options, along with a dedicated kid’s area, to keep younger travellers entertained.

The Plymouth store will employ a team of seven people, perfectly placed to help plan first class travel itineraries for customers.

Rachel Wilton, Head of Retail at Virgin Holidays commented; “We’re delighted that we can bring the very latest in our retail offering and our unique holiday store concept to the shoppers of Plymouth. We know holidays are evolving and our customers want more than the traditional travel one-stop-shop.

“We aim to always create a truly immersive experience for our customers, which begins right at the time of booking. We want our customers to get into the holiday spirit from the very moment they set foot in our stores, so they are already imagining themselves turning off their work emails, exploring a new, exciting destination or watching the world go by from a sun lounger on a Caribbean beach.

“Our brand new store is designed to help inspire customers by bringing the sights, sounds and tastes of their holiday right here to Plymouth. Customers are also guaranteed expert advice from our fantastic local team who will ensure they find them that dream holiday, giving our customers a perfect holiday experience, with memories to match.”

Liz Hicks, Store Manager, added:  “Whether it’s a beach holiday in Barbados, a cultural adventure in Havana, throwing-the-dice in Las Vegas or the family holiday of a lifetime in Orlando – we’ve got a fabulous collection of long-holiday deals for shoppers.

“The store concept is relaxed and informal so we really do encourage Plymouth shoppers to pop by and have a chat over a glass of fizz, or a soft drink. The team and I can’t wait to create some perfect holiday packages for our customers.”

The deal between Virgin Holidays and Next has seen a number of Virgin Holidays’ concession stores open throughout the UK, with more to follow in 2019.