Why Ecommerce Merchants Can’t Afford to Ignore Mobile
Not long ago, the thought of people buying things on tiny pocket computers would have seemed totally absurd. But smartphone shopping is common practice in today’s economy, where mobile ecommerce is constantly gaining a larger market share. These are a few of the top reasons why ecommerce merchants can’t afford to ignore mobile.
More Searches Are Happening on Mobile Devices
People who keep up with the statistics of online usage know that mobile is a growing trend that shows no signs of slowing down. In fact, more searches now happen on mobile devices than on desktops. Almost 60 percent of all online searches go through a mobile device in the United States. What does this mean for ecommerce businesses? You’re going to be missing out on a massive pool of potential leads and sales if you’re not putting effort into developing your mobile presence. This will only continue to become truer as mobile ecommerce keeps gaining relevance.
Conversions Are Increasing as Well
One thing that’s important to note about the current state of mobile ecommerce is that more people still choose to purchase goods at their desktop. But the percentage of sales happening on mobile devices is increasing as consumers become more accustomed to shopping in this way. At some point in the future, it’s likely going to switch over so that more sales also happen on mobile devices. You’ll want your ecommerce store to be well-positioned long before this.
Extremely Important in Emerging Markets
If you think mobile is crucial to the success of your online store in the U.S., it’s far more important in emerging markets. Mobile devices are generally much more affordable for consumers than desktops. They also serve the dual purpose of phone and computer. For this reason, mobile penetration is significantly greater in emerging economies than developed ones. This might not be a top concern for all brands; but it’s something to think about. And it’s absolutely relevant to companies that want to sell goods to people in developing countries. People who want to learn more about what is DHL ecommerce should check out this Shopify article; and learn how to gain a share in foreign markets, should do some country-specific research.
People Use Mobile for In-Store Comparisons
Mobile presence has additional functions beyond people just using it to search for products in their free time. People often use their smartphones to run price comparisons on items when they’re actually in a store.
If you have a strong mobile presence, this is the perfect opportunity to capture some easy leads and conversions. Think about it: Someone’s already interested in buying something in-store, so they look up the merchandise online to see if there are any better deals. If they come across your ecommerce store, there’s a decent chance you’ll get that sale!
Consumers Want to Use Both Mobile and Desktop
As already stated, it’s pretty split between mobile and desktop when it comes to searches and sales related to ecommerce. This is because people want to use both options, for different reasons, at different times. It’s a smart idea to combine your ecommerce channels into one integrated approach. Make sure people’s search data and shopping carts transfer between mobile and desktop. This allows them to pick up right where they left off, and will get them that much closer to actually making a purchase.
Another big benefit of putting a focus on mobile ecommerce is that vendors can directly reach consumers with deals through push notifications. These are notifications that show up on the lock screen of a user’s smartphone, and alert them to special deals or other important information. The ability to have direct, useful contact with customers in this way is just another example of how a mobile focus can boost sales for online vendors.
No matter your business, you want to make it available for people on their mobile devices. This is increasingly becoming the preferred method for how people want to look at things online. Failing to adapt to this change will result in your organization missing out on a lot of revenue.