Champagne launch for Plymouth's new designer store

Flannels arrived in style last week, opening its doors to Plymouth for the first time with an exclusive champagne preview party on 12th February.

The Apprentice stars Charleine Wain, Brett Butler-Smythe, Plymouth Argyle players, models and a host of local dignitaries attended the opening of the cutting edge store on Armada Way.

One lucky guest won a Golden Envelope for a VIP personal shopping experience and £1,000 to spend in the store on the night.

More than 250 invited guests attended the party where models showcased the latest collections from Vivienne Westwood, Versus Versace, Moschino Boutique and Jimmy Choo.

Jenna Triscott, Premium Lifestyle Marketing Manager said: “This is a really proud moment in the Flannels 40 year history with the iconic opening of this very modern and contemporary store.

“We hope the local community enjoy what has to offer. The positive and welcoming vibe from guests and local celebrities tonight has proved our arrival in the South West will provide the long-awaited experience of luxury fashion retail.”

Local DJ Warren Jones provided the tunes and prestigious restaurant, The Treasury, supplied delicious canapes, including the iconic Devonshire scones and clotted cream, whilst guests sipped on Lanson Champagne.

Flannels, one of the UK’s leading luxury retailers, specialises in the latest contemporary men’s and women’s designer clothing. Spread over four floors, three are exclusively dedicated to men’s designer fashion, featuring coveted brands such as Hugo Boss, Stone Island, Armani Jeans and Polo Ralph Lauren, including a floor devoted entirely to men’s footwear.

Apprentice star Brett Butler-Smythe said: “The store has everything. Ranging from casual right up to the premium brands, I’m so pleased that there is a store like this for us guys to shop in.”

Charleine Wain, who has her own hair and beauty business in the town said: “This is just what we need in Plymouth, I have my eye on a few items that I’m looking forward to purchasing! It has been an amazing evening in a spectacular store.”

Delighted store manager Simon Prout said: “I couldn't have asked for any more support from the local community tonight.

“The atmosphere has been great, the tills have been ringing and one customer has just told me it's like stepping from the high street of Plymouth into a top London store.

“I look forward to welcoming everyone back in the store again soon to shop our spring summer collections.”